Orchid farming is one of the horticultural enterprises in accelerating the growth of economy as it offers not only a wide range of options to the farmers for crop diversification but also provides ample scope for sustaining orchid industry which may generate huge employment opportunities. Orchid research and development has been given focussed attention in Andhra Pradesh with congenial climatic conditions for tropical orchids especially in the coastal districts. As a result of certain policy and technological initiatives with logistic support, orchid cultivation, in Andhra Pradesh is gaining momentum as sustainable and viable venture for the farmers; besides this sector has also started attracting entrepreneurs for taking up orchid cultivation as a commercial venture. A progressive farmer from East Godavari district, Andhra Pradesh who started orchid farming in 2000 sqm land (with 25,000 plants) with the support of the Department of Horticulture in May 2019, has started getting high returns indicating thereby that orchid cultivation may prove as a good opportunity for other farmers as well in the state to take up orchid cultivation. Therefore, there is a great scope for the orchid industry to grow and flourish, in the country.